Mottainai

For a Clean and
Beautiful Global
Environment
#ShiseidoSBAS

In the spirit of respect for all life, we carry
out environmental activities inspired
by the uniquely
Japanese concept
of 'mottainai'- which is to have
a deep
regret over “wastefulness”.

Point 1

Mottainai Spirit
Refillable Bottles

In our dual-commitment to optimal
product quality
and waste reduction,
SHISEIDO is the first company
to develop
sustainable replaceable cosmetics
packaging
using LiquiForm® technology
which combines "bottle
manufacturing"
and "liquid filling" to reduce CO2 emissions
by 70%* across the entire supply chain.

*compared to our standard conventional
refill containers

Point 2

Plastic Waste
Reduction
by 92%

The SHISEIDO EUDERMINE refill can be
compacted
down to 92%* of its size to
significantly reduce waste mass.

*compared to regular bottle package